As you may have noticed, a lot of different companies are making the switch to eco-friendly packaging materials. This is a rapidly growing trend and we can only predict that it will continue on the same path.
With more and more people becoming more concerned about climate change, buying products that are packaged in a way that benefits the environment is a big selling point.
Unlike the production of traditional materials like plastic and cardboard where massive amounts of energy are used, eco-friendly packaging works by employing environmentally sensitive methods. By using eco friendly packaging, businesses can do their part and contribute to a smaller carbon footprint.
There are many eco friendly packaging advantages that can help businesses thrive. We encourage you to explore these advantages in greater detail. Over time, you’ll see how much of an impact that eco-friendly packaging can have on your business!
Advantage #1: Eco friendly packaging resonates with your customers.
Customers are looking for brands they love to make the leap to eco-friendly packaging. The demand for these types of products grows every day, according to multiple studies on the subject. One study even found that consumers born after 1990 prefer to go with a product that has eco-friendly and sustainability options for their packaging.
When consumers see that brands care about the environment and how their product is being presented, consumers are more likely to feel that the brand also cares about them. 90% of CEOS believe that sustainability is fundamental to success. Eco friendly packaging will attract more customers to your brand and keep them coming back to you.
Advantage #2: Eco friendly packaging is easy to dispose of.
One of the most convenient eco friendly packaging advantages is its disposable nature. Once a customer has used your product and they no longer need the packaging, it’s really easy to dispose of the eco-friendly packaging. Eco-friendly options are compostable or recyclable, making it easy to just throw the packaging in either bin.
There will also be less guilt for your customer as they are not throwing the packaging into the garbage, which will only contribute to the growing amount of garbage in our landfills.
Advantage #3: You have the ability to re-use the packaging.
Since eco-friendly packaging is so versatile, it can be re-used and re-purposed for other things. Say you have one business that sells beauty products and another that sells electronics, chances are you can use a lot of the same packaging for both businesses.
This is mainly due to eco-friendly packaging being so flexible. So, if you’re thinking about whether or not your company should invest in eco-friendly options, we encourage you to do so. Don’t worry that there may not be a packaging solution for you. Even if you have an oddly shaped product, there will most likely be an eco-friendly packaging option that will work for you.
Advantage #4: Eco friendly packaging improves your brand image.
As we mentioned in the introduction, buying products that are packaged in an eco-friendly manner is a huge selling point. Consumers will start to associate your brand with positive things like being a responsible company and see your brand as one that goes above and beyond to ensure you are creating as small of a carbon footprint as possible.
Since your brand doesn’t need to do this and could save money using traditional methods, your customers will see the value in your brand and be more likely to stay with you for the long haul.
A recent study found that 78% of participants between the ages of 18-72 felt more positive toward a product whose packaging was made up of more eco-friendly alternatives.
You can really think of eco-friendly packaging as another benefit or good thing you are passing on to your customer. It may even help persuade them to be more environmentally conscious in other areas of their lives.
Advantage #5: Eco friendly packaging reduces your carbon footprint.
Speaking of carbon footprint, using eco-friendly packaging alternatives is one way to do it. If the packaging you choose to use is made from natural materials such as bamboo or FSC-approved cardboard, the growth of such products actually draws carbon out of the environment. That makes both of these options eco-friendly and a great way to reduce your company’s carbon footprint.
Advantage #6: No harmful toxins are produced from eco friendly packaging.
Non-sustainable materials like plastic are very hard on the environment during every part of its production process. When you opt for eco-friendly options, they do not have this problem. Their production is much more sensitive to the environment and creates no harmful toxins. This is good for not only the environment but for the people making these items, as well as for the people using them.
As it biodegrades, the harmful chemicals and toxins that are found in materials such as plastics are not present. This means you don’t have to worry about how your product will break down and what further harm it will do to the environment as it breaks down.
