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5 Ways to Build Business Longevity

By Sandra Turner
July 5, 2020
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If you’re not careful, change can easily override your business. Your company needs to learn how to adapt to disruptions in order to build a lasting company. This blog post looks at five fundamental suggestions you can use to help your company adapt better to change.

1. Define Your Success

Longevity looks different for every company. If you follow a definition of success set by other people, chances are you won’t be happy once you achieve their vision. With all the hours and determination you need to put into running a business, it’s essential you develop a mission that is built around the values that are important to you as the owner.

Getting clear on your mission helps you filter out activities that aren’t inline with your prime directive. When your team works with a clear vision in mind, it’s easy for them to build a positive reputation for your company. Defining your company’s mission is the first step to creating a positive, long-lasting reputation.

2. Change How You View Change

Changes in your industry or with your key partners have the potential to impede your ability to do business. Resisting change only makes the problem worse later on. Overcoming change starts with understanding the new rules of engagement. It’s essential to analyze and understand what’s happening before taking the appropriate steps to handle the problem.

Although change may come at inconvenient times, it’s always been one of the best ways to help your business grow. Once you recognize the potential that comes with change, it’s easier to be more receptive and ready to exploit the opportunities created by change. The ability to make change work in your favor is a mark of longevity in any industry.

3. Use Technology To Your Advantage

Your company’s ability to embrace technology is a good indicator of how well you’ll react to change. Technology is continually evolving which indirectly helps your team get familiar with adapting to change. It’s worth your time to invest in industry-specific CRM systems, mobile form systems, and document scanning services to fully integrate technology into your company.

4. Get Someone On Your Team Enrolled In Risk Management Courses

Managing risk is a vital part of building longevity. Risk management courses can help your employees identify risks in their departments before they turn into obstacles. Risk management courses introduce your team to tools that help them manage and mitigate risk on a daily basis.

Risk management courses also help your team differentiate from internal and external risk. Identifying external threats ahead of time is an excellent way to help your company preemptively prepare for change. Training your team in risk management is an excellent way to build for the future.

5. Find Ways To Be Impactful

The company’s that produce the most value are always the most sought after. One of the best ways to build longevity is to find ways to serve your customers better. Finding ways to improve every interaction your clients have with you is an excellent way to establish a positive reputation.

When you’re planning for the future, you can find some value in consulting your customers about your strategic planning processes. People on the receiving end of your product have insights that can often lead to growth and more satisfaction for the people you serve.

All in all, finding ways to deal with change is essential for long-term success. If you want your company to be here ten years from now, you need to start taking action to build longevity today. Keep your business fresh by incorporating the above five suggestions in your strategy.

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Sandra Turner

Sandra is the Head Writer at Boldface News. A huge animal lover, she's a proud mother to two rescue dogs and one fiercely independent cat. Her hobbies include reading, writing, cooking, knitting, and dancing like nobody is watching.

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