A viral video is a video that spreads quickly because everyone wants to watch it and share it. Videos can go viral on YouTube, TikTok, Facebook, and social media platforms.
If you own a business or if there is some important message you want to share, being able to make one of your videos go viral will help you gain new followers and raise awareness about whatever it is you have to say or sell.
If that interests you, learn how to make a video go viral with these seven helpful tips. However, remember that making a video go viral isn’t an exact science. There is no guarantee that your next video will go viral and achieve your desired results.
If you follow these tips as you work on your video, you will be stacking the odds in your favour.
Tip #1: Be clear about the purpose of your video
If you want your video to go viral, don’t make a video just to make one. You need to be clear about your purpose, the type of audience you want to reach, and how you would like them to react.
You could make a video just to try to make people laugh. You could try to educate them about a product or a topic or share a story that matters to you.
No matter what you want your video’s purpose and tone to be, you need to be relatable. People will be likelier to share your video if they can relate to you and your words.
Tip #2: Be aware of the current trends
If you are familiar with social media, you already know that trends come and go. Your video will have a greater chance of going viral if it’s part of a current trend while standing out from similar videos.
It’s also a good idea to be relevant to whatever is happening in the world. If your video keeps referring to pop culture trends that are now behind us, you will surely appeal to a niche audience. But that might not be enough to go viral.
Tip #3: Write a script before making your video
Writing a script is a good idea when you know your video’s purpose. It doesn’t have to be complex: simply give it a good thought and write down your ideas.
What will happen in your video, and what order? Will you appear in front of the camera, or will it be someone else? What will be said? Will there be music, a voiceover, or some text?
Write it down, practice if necessary, and start shooting your video.
Tip #4: Keep your video as short as possible
It’s unnecessary to rent or buy a professional video camera to shoot your video. You will achieve great results with your smartphone as long as you make sure you have good lighting.
And keep in mind that you should try to keep your video as short as possible. People might not watch it entirely if it lasts several minutes, as we tend to have a short attention span on the internet.
To better understand how long your video should last, watch some of the most popular videos on the platform of your choice.
Tip #5: Edit your video to make it better
One good way to ensure your video isn’t too long is to edit it. Watch what you have filmed, and remove unnecessary parts. See if you want to add music, transitions, images, or text.
And if you want your video to go viral worldwide, consider using video localization so anyone can watch your video, understand it, and enjoy it. Video localization services can include dubbing your video in different languages and adding subtitles and captions.
Tip #6: Find the right title and the right tags
Your video will be more likely to go viral if you harness the power of SEO. Search for keywords relevant to your video’s content, and choose the most popular ones.
Use at least one of these keywords in the title of your video, and add the others in the tags. This will help put your video in front of the eyes of the people who are searching for these keywords and are interested in content like yours.
Finally, create a good thumbnail for your video. It should represent its content and make people want to click on it and watch it.
Tip #7: Don’t expect to succeed on your first try
Remember that the first video you make while following these tips might not go viral. Be consistent, and keep trying.
The more relevant, relatable, and well-made videos you publish on social media, the more chances you have of seeing one of them go viral.
